The problem.
Generic AI writing tools produce content that sounds like AI. It's fluent but hollow: no unique insights, no brand voice, no information that couldn't be found in the first three search results. Readers and search engines can tell the difference.
How it works.
Brief-driven drafting
The AI writes from the structured brief, following the recommended outline and incorporating research data from all three phases.
Brand voice application
Your brand voice profile (extracted during onboarding) shapes tone, terminology, and writing style. Content sounds like your organization, not a chatbot.
Media embedding and revision
Hero images and relevant videos are embedded automatically. Articles that score below threshold on editorial review enter an automatic revision loop.
Why it matters.
Beyond generic AI output
Research-backed drafting produces content with specific data points, competitor context, and original angles.
Brand-consistent voice
Every article matches your established tone, whether technical, conversational, or authoritative.
Auto-revision for quality
Low-scoring drafts revise automatically before reaching your review queue. You only see content that meets editorial standards.